Notice: Happycry is no longer in operation. Paul & Will are now working as freelancers but can still be contacted on Happycry emails. Read more about the change here »
Elixir Group LogoElixir Group recycling habitatElixir Group web design

In collaboration with marketing agency Agent Marketing, we helped The Elixir Group to develop their Website and Content Management System (CMS).

Agent Marketing worked with Elixir to produce an excellent brand design, which included 5 habitat environments that represent the different services Elixir offer: Recycling, Energy, Building, Training & a Charity Foundation. Happycry was then approached to take the brand guidelines and design and develop a website that expanded upon these energetic habitats.

We loved the depth and vibrancy of the habitats and we didn’t want them to look like an after-thought on the website. It had to be more than a static image of the environments here and there. We decided to make the habitats the centrepiece of the website, acting as interactive navigation between the services on offer, allowing users to explore the world of Elixir.

The continuation of the brand didn’t stop there. We integrated interactive and animated features throughout the website, which we felt was appropriate as it reflects Elixir as the dynamic and forward-thinking attitude of the group. All this was, of course, integrated into the flexible CMS ExpressionEngine. This allowed us to give Elixir complete control over all content on the website, including, services, news, case studies and even the interactive counters.